I have been reading Femina the magazine that used to be for the Woman of Substance, from my teenager days. Nowadays ofcourse they call themselves the magazine for Generation N, which I am probably already too old to be. Somehow lately I felt as though I was able to skim through the 150-odd-page magazine in about fifteen minutes. My mother manages it in even less time! I wondered how, when once upon a time I could read a Femina for an hour atleast. I don’t think my reading speed has gone up so much, atleast not as far as I can tell.
So, I decided to actually go through a recent copy of the magazine page by page, and put down what I was reading into different categories. Here is what I found:
Beauty Ads 12
Q&A columns 6
Other Ads 13
Before doing this, I had an impression that cosmetics ads, especially for expensive brands I could never afford were overrunning the mag. Surprise, surprise! Beauty Ads actually covered only 12 pages. But add onto that the beauty and fashion articles and you get a total of 49 pages, roughly about a third of the magazine. Apart from this ofcourse, many of the Q&A columns and some of the features, profiles and entertainment pages also cover Fashion and Beauty.
Now I have no issues with free-market capitalism. (Or atleast thats for another post!) Femina is pretty much free to print whatever they like, but... why do they not call themselves the magazine for the Woman of Style instead??