The insensitivity of folks in advertising never ceases to amaze me. Last week, I saw this ad for a local brand of milk, Aarogya which claims to have some extra 4 and a half percent fat or some crap like that.
Agencyfaqs unfortunately doesnt really track regional brands, so I cant link to a storyboard here, but the script goes somewhat like this.
Bunch of loony looking fellows (read terrorists) break into a school and take kids hostage. Smarty-pants hero downs a glass of aarogya milk and IQ suitably enhanced, somehow cons them and manages to overpower the terrorists and lead the class to escape.
An extremely serious situation with possibly dire consequences, a hostage drama, is made a backdrop for a milk product? What were they thinking? Didnt they remember that its just been a year or so since the horrific Beslan incident? I cant forget the faces of the kids who died in that massacre - one of them looked so beautiful as though he was just sleeping peacefully, his angelic little face at rest. I cant believe we forget so soon. I am sure his parents didnt.